Our Approach to Research

At Dresner Advisory Services, our key differentiators are: Experience, Objectivity, and Inclusion.

Experience:

As some of you already know, I spent 13 years at Gartner, where I was a Research Fellow and Team Leader for Business Intelligence. During my tenure there I conducted numerous market studies, was responsible for the BI Magic Quadrants and created and chaired its BI conferences.

I have been in the industry for over 30 years and in the BI segment for 22. I have also published two books on the subject.

All of this experience and judgment is applied in all phases of our market studies – delivering – what I hope is – a more complete and useful perspective on the market – and one that will save clients time, energy and money!

Objectivity:

Unlike other organizations, we do not pre-fund market studies with sponsor money. In other words, we determine those areas that warrant in-depth research and then carry out the work of design, execution, analysis and documentation – without any guarantees of funding.

This means that our market studies are unbiased and uninfluenced by vested interests. However, once all of the work is done, all are free to license them.

Inclusion:

Although we invite members of our user community to participate in market studies, we also actively leverage social media to invite all to participate.

The technique of “crowd sourcing” better ensures a more diverse and richer data sample. We also believe it serves as a better barometer for what’s really going on in the market.

All of these traits make us unique in our ability to deliver fresh and alternative perspectives – that which cannot be offered by the establishment.

I look forward to continuing as an alternative voice in the Business Intelligence and Performance Management markets and appreciate your ongoing support!